Whippy, a new short film, Written & Directed by yours truly - a darkly comic tale in an unexpected take on the 1980’s ice cream van wars in Glasgow.

Currently in festivals.

After establishing the British Army as a place anyone can find a sense of belonging the previous year, in 2018 we needed to unpack that further to a whole new audience who had never even considered a career in the Army. This audience were intrigued, but certain barriers were holding them back. “As a woman, will my voice be heard?”. “As a Muslim, will I be able to practice my faith?” “As a member of the LGBT community, will I fit in?”. The answer is simple. No matter who you are, you can find where you belong in the British Army.

Where do you go when you need car or home insurance? Comparethemoneysupermeerkatmarket.com? Confused?

Confused.com were in a strange position. Their biggest problem was misattribution in a comparison category they created almost 20 years ago. We needed to relaunch and re-establish the founders of the comparison category as THE place to get your car and home insurance. Of course when everyone is saying the same thing, we needed to be the most sticky, the most memorable and have the clearest offering. Clarity. Don’t be Confused. Be Confused.com.

Shredded Wheat looks after your heart, so you’re free to follow it. An idea that allowed us to tell stories about people who are truly living from the heart. From Northern soul raver Dave, to a wild swimmer and a team of roller derby players.

When a generation of young people were under attack from all sides with family, friends and the media accusing them of being self-entitled and lazy, the British Army took to their defence. By turning the doubter’s own weapons against them, and offering young people a job that really matters, the Army showed they truly believed in this audience. The response was incredible with a 71% increase in applications - an increase to a 5 year high.

The short term hits of confidence you get from society and culture - fast fashion, social media, getting ripped at the gym, make up, a session down the pub - whatever it is, it’s no match for the lifetime of confidence you get from the British Army.

Gardening has always been good for the soul - now even prescribed by doctors for anxiety and depression. So when Kenco asked us for ways to raise awareness of their partnership with mental health charity Mind, it got our brains fizzing.

Any keen gardener will tell you coffee grounds are exceptionally good for soil. Boosting key minerals needed for healthy plants. Which is extremely convenient because Kenco produce hundreds of tons of it every year as a waste product.

Introducing Kenco Mind Compost. Designed to supply community gardening projects up and down the country who are helping people feel a bit more balanced again.

Now waste from coffee production is not only a nutrient for plants, it’s a nutrient for the mind too.

Back in the 90’s, Channel 4 started airing highlights of the NBA in the UK. Those pre-internet years gave me exposure to a game that blew my mind. Jordan and Pippen, Shaq and Penny, Kemp and Payton. Here was a sport that had an appeal and a culture like no other.

30 years later, I wanted to create a basketball brand I always wished had existed. One that was born in Britain, celebrates the communities that love the game, and has the potential to help grow the sport for a whole new group of people.

Home Court is in its early days, but it begins with breaking the mould on the ball itself. Collaborating with artists to represent basketball communities, the idea is to create a number of designs that feel like nothing we’ve seen before. Bringing the UK’s own sense of culture to the game of basketball.

When a generation of young people were under attack from all sides with family, friends and the media accusing them of being self-entitled and lazy, the British Army took to their defence. By turning the doubter’s own weapons against them, and offering young people a job that really matters, the Army showed they truly believed in this audience. The response was incredible with a 71% increase in applications - an increase to a 5 year high.

The climate emergency continues to slip down the agenda as soon as a more ‘pressing’ challenge arises. So how can we ensure the fight against global warming stays at the top of the list - that feels relevant to people on a daily basis?

Cacao regions are already on the front line of global warming, with erratic weather patterns causing chaos for crops on a regular basis. The result is a decrease in cocoa production over the next ten years, which will naturally send prices skyrocketing.

So how can we give people a glimpse into the future before it’s too late?

The Extinct Bar. A chocolate bar straight from 2032 with a £200 price tag. Every bar sold will help fight for the future of chocolate by funding projects that help future-proof cacao production against the challenges of the climate crisis.

Sometime during lockdown 1, (or was it 2?) I wrote a very very short, short film. I wanted the titles featured in the film to have a bit more life to them. So whilst I was figuring out how to finance the film itself I started playing around with motion graphics. What started out as a thrifty production solution, has become a bit of a hobby and a way of exploring typography and design.

Who should be the face of Batchelor’s incredibly tasty, phenomenally thick Cup-a-soup? Who else but Joey Essex?

Meat, eggs and dairy have been proven to accelerate our biological age, putting unnecessary mileage on our bodies.

By switching to a plant based diet, we can slow our biological clock and reduce the associated health effects.

But as a nation we’re very good at tuning out messaging from public health organisations. Particularly younger generations who believe those messages don’t apply to them.

But what if we tapped into our vanity for the good of our overall health and demonstrated to people that a plant based diet can actually slow the signs of ageing?

The Menu of Youth is an idea we had for a well known food delivery provider. It isn’t greasy, guilt-laden food made with processed meat, dairy, eggs, MSG or any other damaging ingredients. Instead everything is plant based and designed to improve your health and slow our biological clock.

So instead of heading for cosmetics or the GP surgery to solve our ageing issues, just order a pizza.

In 1854, Florence Nightingale helped wounded soldiers in the Crimean War get back to health. Now in 2020, it was the Nightingale hospital that needed the help of the British Army. Shining a light on this story reminded the audience that even in the toughest times, the Army is always recruiting.

Auto Trader needed to break some pretty hard wired beliefs that they’re a grubby ol’ used car mag. In reality, they had made the transition to brand new car seller exclusively on digital platforms quite some time ago. So to establish them not only as a new car brand, but also a new car brand that understands how anxiety inducing it is to walk into a new car showroom, we created a campaign that needed to be more memorable than anything Auto Trader have been known for before. Enter a flock of car dealers embodied by approx 49 terrifying parrots.

The short term hits of confidence you get from society and culture - fast fashion, social media, getting ripped at the gym, make up, a session down the pub - whatever it is, it’s no match for the lifetime of confidence you get from the British Army.

After establishing the British Army as a place anyone can find a sense of belonging the previous year, in 2018 we needed to unpack that further to a whole new audience who had never even considered a career in the Army. This audience were intrigued, but certain barriers were holding them back. “As a woman, will my voice be heard?”. “As a Muslim, will I be able to practice my faith?” “As a member of the LGBT community, will I fit in?”. The answer is simple. No matter who you are, you can find where you belong in the British Army.

We created a series of content films to unpack those questions further.

As part of the 2018 belonging campaign, we wanted speak directly to new audiences who might have never before have considered a career in the British Army. So to speak to the LGBT community we leveraged the Army’s presence at Pride to launch Pride Camo - Rainbow coloured cam cream that was designed for standing out, not blending in.

As part of the 2018 campaign to appeal to specific audiences, we shone a light on the female soldiers for international women’s day. By creating a series of empowering portraits, displayed in high profile locations, we showed potential female recruits that they are a valued and important part of the Army.

In 2017, the British Army needed to show their audience that they could offer something no other employer could. Beyond the rational career development and salary incentives - our audience were after something more, something bigger. The career stuff is a given, what the Army could offer was so much more valuable. A sense of belonging. It’s all any of us really want in life. To feel like we belong. And in the Army, you get it by the truck load. The job of this campaign was to lift the lid on belonging in the Army by creating windows into Army life. And it worked. Recruitment targets were hit, and more importantly young people could find a place where they felt they truly belonged.

Bisto has been bringing people together around the dinner table for years. So to counter the demands of modern life that force people apart, we launched the Together project. A platform to designed to get real people back together, spending quality time around the dinner table.

As part of the project we also launched Spare chair Sunday - an initiative that connected lonely people with families to enjoy a Sunday lunch together.

Back in the day, if a bespoke sandwich for lunch was your thing, you didn’t stand a chance in finding it anywhere other than Subway. This unique proposition informed the long running platform ‘My sub, my way’. Ending the dictatorship around sandwich making and liberating the masses to call all the sandwich shots.

As popularity grew, we doubled down on the custom message. Evolving the platform to ‘Stay Picky’ - giving permission to all to seek exactly what they’re they’re looking for at lunchtime. Furries were recruited to promote the value range under the platform - reinforcing that even on a tight budget you can Stay Picky.

Along the way we even created a VR experience allowing users to explore NYC to celebrate the limited edition pastrami sub.

Harrods were fighting a perception that they were simply about bling and being ostentatious. Never less than extraordinary was all about shining a light on the beauty and simplicity in everyday moments. So we created an OOH campaign of luxury snapshots that captured that beauty in the everyday.

Subway is all about getting your lunch exactly how you like it - that’s entirely unique to you. So we created a campaign that brought that idea to life.