Born in Essex in the 1980s, James was raised on a steady diet of Frankie Goes To Hollywood, Bullseye and Findus Crispy Pancakes.

Fast-forward an unspecified amount of time later, he’s currently at Havas London encouraging the nation to Get Absolutely Buttered and persuading Gen Z to Have a Yazoo with themselves.

Before that dairy double header, James wrote and directed a short film about an ice cream turf war. He also spent six years as a creative director at Karmarama. Most of the time making Nigel Farage and Piers Morgan livid with five years of British Army campaigns.

He reinstated Confused.com as the undisputed heavyweight champion of the price comparison world and accelerated Auto Trader out of the realms of a grubby motor mag into the world of a modern tech brand.

Before Karmarama, James was at McCann London where he made Joey Essex the thick and tasty face of a thick and tasty soup, and created Subway’s first brand campaign for 18 years. My Sub, My Way increased sales by 478657863465 inches (that's £3.47/£ ROI, FYI).

He also gave gravy a meaningful role in people's lives again with the Bisto Together Project.

In less gravy-based endeavours, he helped a Northern Soul raver called Dave reignite his passion for dance with a well known wheat-based cereal.

You can contact him anytime on this email address jamesrookecreative@gmail.com.