Back in the 90’s, Channel 4 started airing highlights of the NBA in the UK. Those pre-internet years gave me exposure to a game that blew my mind. Jordan and Pippen, Shaq and Penny, Kemp and Payton. Here was a sport that had an appeal and a culture like no other.

30 years later, I wanted to create a basketball brand I always wished had existed. One that was born in Britain, celebrates the communities that love the game, and has the potential to help grow the sport for a whole new group of people.

Home Court is in its early days, but it begins with breaking the mould on the ball itself. Collaborating with artists to represent basketball communities, the idea is to create a number of designs that feel like nothing we’ve seen before. Bringing the UK’s own sense of culture to the game of basketball.