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James Rooke Creative

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Extinct Bar

The climate emergency continues to slip down the agenda as soon as a more ‘pressing’ challenge arises. So how can we ensure the fight against global warming stays at the top of the list - that feels relevant to people on a daily basis?

Cacao regions are already on the front line of global warming, with erratic weather patterns causing chaos for crops on a regular basis. The result is a decrease in cocoa production over the next ten years, which will naturally send prices skyrocketing.

So how can we give people a glimpse into the future before it’s too late?

The Extinct Bar. A chocolate bar straight from 2032 with a £200 price tag. Every bar sold will help fight for the future of chocolate by funding projects that help future-proof cacao production against the challenges of the climate crisis.

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