Where do you go when you need car or home insurance? Comparethemoneysupermeerkatmarket.com? Confused?

Confused.com were in a strange position. Their biggest problem was misattribution in a comparison category they created almost 20 years ago. We needed to relaunch and re-establish the founders of the comparison category as THE place to get your car and home insurance. Of course when everyone is saying the same thing, we needed to be the most sticky, the most memorable and have the clearest offering. Clarity. Don’t be Confused. Be Confused.com.